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Adidas and the crypto fitness app Stepn have joined forces, marking the beginning of a collaboration set to encompass both NFTs and physical merchandise. The partnership’s inaugural offering will be an NFT collection, with plans for tangible products in the pipeline, as per Stepn’s announcement.
The collaboration will commence with the Stepn x Adidas Genesis Sneakers collection, featuring 1,000 NFTs inspired by some of Adidas’s most renowned running silhouettes. Stepn stated that this initial Genesis collection marks the start of a year-long partnership, with further NFT drops and wearable items slated for release.
Scheduled for release later this week on April 17, the NFT collection will be available via Stepn’s affiliated non-fungible token marketplace, Mooar. Adidas has previously engaged in crypto-related partnerships with platforms such as Coinbase, Bored Ape Yacht Club, and Bugatti.
Stepn, recognized as a move-to-earn web3 app rewarding users for physical activity, boasts a user base of 5 million. This collaboration echoes Stepn’s past partnership with Asics in 2022.
Shiti Manghani, CEO of Stepn, emphasized the significance of bridging the physical and digital realms through partnerships like this, describing the alliance between Stepn and Adidas as a testament to the evolving landscape of lifestyle rewards.
In a recent development, Stepn conducted an airdrop of bonus points totaling $30 million worth of GMT tokens, further enhancing its engagement with users.
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