Why Adidas is making people pay up front to enter Yeezy shoe raffles

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AI has become a buzzy topic recently across many industries, but it’s been used by sneakerheads for years in the form of “bots.”

These bots help customers quickly purchase sought-after shoes that are released in limited quantities, often to resell them for a profit on the secondary market. They do this, in part, by enabling buyers to create multiple accounts and improve their chances of not only getting a pair of coveted shoes, but getting many pairs.


Master your money.

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